— Blending Swiss precision with U.S. ingenuity and a bit of magic.

 

I’m Merlin

I enjoy designing.
I thrive on collaboration.
I find purpose in helping others.

 

 

Motivation

As a creative leader, I merge strategy and creativity to shape compelling brands and seamless user experiences. My concepts are thoughtful. My work is well crafted.

Skills


Strategic Design

Leading innovative teams through the darkness of complexity with illuminating strategic methods and thinking.

 

Grasp of emerging technology
Transforming organizations

Shaping experiences
Enabling others

 

User Experience

Crafting memorable experiences that are both useful and delightful. User experience excellence.

 

Design systems
User testing
Wireframes
Prototypes

Information architecture
Web/Product design
Customer journeys

Infographic design
Interaction design
User experience

 

Brand Identity

As an expert brand designer, I go beyond individual touch-points, delivering holistic design.

 

Strategic alignment
Brand architecture
Sub/Co-branding

Identity design
Logo design
Workshops

Concepts
Research

 

Resolute Leadership

Throughout my journey in various agencies, I've led like a captain—elevating teams, departments, and projects. Ships ahoy.

 

Stakeholder alignment
Creative/Art direction
Teal self-organization

Mentoring/Management
Presentations
Agile/Scrum

Holocracy
Lean