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Merlin Zuni


Creative, innovative, intelligent design.

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Merlin Zuni


Creative, innovative, intelligent design.

 
 

I am a Creative Thinker

I make things look & work better.
Because it's fun.

I believe good design is creative problem solving. 

My concepts are thoughtful.
My work is well crafted. 

 

 
 
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Have love will travel


A native american living in Europe.

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Have love will travel


A native american living in Europe.

 
 

S. F. To Zürich

I was born in the South West, but spent most of my life in the Bay Area.

I started my design career as an intern for a "dot com" company during the boom. I was also a volunteer at the first ever Webby Awards.

While studying print & web design in downtown San Francisco I met my future wife.
She is from the german part of Switzerland where I now live. And yes, I do speak German. Ja wohl!

 

 
 
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BBQ Master


The self proclaimed "Grill Master of Zürich"

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BBQ Master


The self proclaimed "Grill Master of Zürich"

 
 

The BBQ Master of Zürich

Being from the U.S.A., I cannot resist a good BBQ. I have had many BBQ/art projects since I have lived in Zürich.

In summer I can be found riding my BBQ bicycle around town.

 

 
 
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Good


I love to learn. Here are some items from my inspiration list

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Good


I love to learn. Here are some items from my inspiration list

 

The Design of Everyday Things
Donald Norman

Theme: Behavioral psychology, Ergonomics, Design

My design philosophy comes from this mans ideas. A best-selling book by cognitive scientist and usability engineer Donald Norman about how design serves as the communication between object and user, and how to optimize that conduit of communication in order to make the experience of using the object pleasurable.

 

THE Elements of Typographic Style
Robert Bringhurst

Theme: Typography, Design

Design bible. A history and guide to typography, it has been praised by Hermann Zapf, who said “I wish to see this book become the Typographers’ Bible.” Jonathan Hoefler and Tobias Frere-Jones consider it "the finest book ever written about typography," according to the FAQ section of their type foundry's website.

 

Corporate Diversity
MUSEUM FÜR GESTALTUNG

Theme: Swiss Graphic Design, Advertising, Geigy

The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product and company advertising in an exemplary way. The resulting works reveal a modernist formal idiom without being indebted to a specific, formulaic look.

Grid Systems in Graphic Design
Josef Müller-Brockmann

Theme: Grid System, Layout, Design

From my favourite designer. He is one of the reasons I am so inspired to be working in Switzerland. From a professional for professionals, the definitive word on using grid systems in graphic design. Though Muller-Brockman first presented his interpretation of the grid in 1961, this text is still useful today for anyone working in web or print design.

 

Lateral thinking
Edward De Bono

Theme: Psychology, Creativity, Ideation

I love Edward De Bono for discussing topics like thinking about thinking. For a designer, this is by far his best book. Lateral thinking explains what happens in the mind during the creative process. It also teaches problem solving methods with indirect and creative approaches to reasoning divergent from traditional step-by-step logical thinking.

Wall And Peace
Banksy

Theme: Street Art, Politics, Satire

Some incredible examples of creative thinking at work. Banksy has help elevate street art and managed to remain anonymous. His work reflects the disaffected generation growing up in the disjointed communities of urban cities. I enjoy Banksy as an artist for his daring, relentless, unapologetic work full of humour and wit. He is the George Louis of graffiti.